Ulta Beauty and Maesa Group partnered to launch Fiona Stiles Beauty, a new collection by the famed celebrity makeup artist, Fiona Stiles.

The collection includes an assortment of 120 premium-quality eye, lip and face products with innovative formulas in a universal range of colors. The brand offers easy-to-navigate products along with meaningful educational online tutorials by Fiona herself. The line has launched exclusively at select Ulta Beauty stores nationwide and on ulta.com.

Stiles, Ulta Beauty and Maesa Group say they embarked to create a collection of products that were noticeably missing in the marketplace with innovative formulas and breakthrough textures.

Fiona is a leading artist in the industry with over 20 years’ experience working with the most recognizable faces in fashion, music and entertainment such as Jessica Alba, Jennifer Garner, Nicole Richie, Jessica Chastain, Elizabeth Banks, and Gabrielle Union.

Stiles said: “I was thrilled when Ulta Beauty and Maesa approached me about creating a makeup line.  Getting to develop products that you’ve been wishing existed for years is a dream come true. My profession has lead me to touching tens of thousands of products, and to be able to winnow those favorite product characteristics in a collection for each and every women to have access too is an opportunity I could not pass up. Makeup is interesting and exciting, and should not be feared. It’s about efficacy and ease of use all under the umbrella of wearable color.”

Tara Simon, senior vice president of merchandising at Ulta Beauty, added, “Ulta Beauty is thrilled to be the exclusive retailer of the much anticipated Fiona Stiles Beauty line. The line offers luxury at an accessible price point, and with a universal wardrobe of color options careful crafted by renowned professional makeup artist, it will surely resonate with our guests.”